Data Storytelling

When Data and Stories Collide: Leveraging Human Connectivity to Close

Sales professionals throughout history have leveraged their power to persuade as the determinant in the close of just about every deal. I mean, unless a product or service is legitimately one of a kind, the difference between one company and another who are offering some variation of, or maybe even the exact same version of […]

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Strategies for Sales Kickoff Meetings

Sales Kickoff Meetings: Do This, and Please Stop…

  As many organizations’ 2019 fiscal year comes to a close, hundreds of planning teams and committees are going through dry runs & final preparations for their Sales Kickoff (SKO). It’s a great time to establish a cadence for the new fiscal year. The main objectives are motivating your sales reps, managers, and leaders; laying […]

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Traditional Sales Training Sucks - Here are Three Reasons Why

Three Reasons Why Traditional Sales Training Fails?

Traditional sales training can suck! That’s right, we’ve said it. Your new hires sitting in training right now are probably thinking it, your tenured sellers have written it in stone, and the national sales meeting committee is probably drinking because of it. If you decide not to read any further than this, we bet you […]

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Knowing Your Role: Why Definitions in Business Coaching Models Matter

In contemporary business culture, business coaching models are being adopted and implemented at a rate easily comparable to the corporate mad-dash for diversity and inclusion. In fact, the business coaching industry is on track to collect $12 Billion in estimated revenue for 2019 in the US, alone. At Core, we’re pumped that companies are becoming […]

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Top 3 Reasons Why Improvement Focused Feedback (IFF) Fails.

At some point in our professional lives, most of us have found ourselves on one, or both sides, of the feedback convo. When the feedback is great– you know, the kind that’s full of praise and validation– the person tasked to deliver and the recipient, come away feeling empowered and relieved. But what about when […]

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5 Signs You Need to Invest in a Sales Enablement Strategy

You’ve heard us talk about sales enablement and why it’s important. There are many statistics to support our philosophy, but how do you know if you need it? What are the standout moments that make you realize it is time to invest in a sales enablement strategy? Sign #1: Customers are asking for more information […]

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Coaching Matters

Why Coaching is Important in the Workplace

Coaching a team may that be a sports team or coaching your team in the workplace, is one of the most demanding yet rewarding jobs you will ever attempt. When it comes to the sports world, coaches assist athletes in developing and getting to their full potential. Coaches are responsible for training athletes by analyzing […]

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How Do You Turn Sales Enablement Into A Profit Center?

Sales enablement is one of the most complex and common challenges facing businesses, and without a plan to achieve it, it can be a roadblock to the revenue growth of your company. Research has shown that Sales Reps only spend 37% of their time selling, with the rest devoted to non-revenue-generating activities. Now, of course, […]

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The New Buying Experience

Buyer Behaviors Have Changed—And Your Sales Reps Need to Adapt

One of the reasons that Sales Enablement exists is the constant transformation of customer buyer behaviors. Every touchpoint, every interaction between your sales team and your prospects is an opportunity to build a relationship or close a sale. However, if done ineffectively, it can negatively affect the relationship. Each of these different touch points cost […]

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