Top 3 Reasons Why Improvement Focused Feedback (IFF) Fails.

At some point in our professional lives, most of us have found ourselves on one, or both sides, of the feedback convo. When the feedback is great– you know, the kind that’s full of praise and validation– the person tasked to deliver and the recipient, come away feeling empowered and relieved. But what about when […]

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The New Buying Experience

Buyer Behaviors Have Changed—And Your Sales Reps Need to Adapt

One of the reasons that Sales Enablement exists is the constant transformation of customer buyer behaviors. Every touchpoint, every interaction between your sales team and your prospects is an opportunity to build a relationship or close a sale. However, if done ineffectively, it can negatively affect the relationship. Each of these different touch points cost […]

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