Value Killers - Misalignment in Sales and Marketing

Beware the Big Bad Wolf – Misalignment is Killing Your Value

When Little Red Riding Hood arrived at her grandmother’s house – dinner basket in hand – she found the big bad wolf, dressed in a bonnet, a nightdress, and fuzzy slippers – with plans to make Little Red Riding Hood the dinner. Too often, Sales and Marketing find themselves in this exact situation misaligned – […]

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Leveraging Technology to Drive Coaching

How AI Can Reduce Unconscious Bias, So Organizations Can Thrive

Artificial intelligence has the power to reduce unconscious bias out of the performance management process; providing accurate insights into team members’ capabilities so that managers can customize coaching that elevates team performance. “Unconscious bias – judgments and behaviors toward others that we’re not aware of – is everywhere in our lives,” says an article in […]

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Coaching starts here...

People-centric Coaching with Machine Learning

Sales coaching can leave an indelible impact on an employee, organization, or culture. And organizations looking to create high performing sales teams are, year over year, turning to sales coaching to create a competitive advantage.    In fact, 67% of companies who’ve had a formal sales coaching program in place for three years or more […]

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Top 3 Reasons Why Improvement Focused Feedback (IFF) Fails.

At some point in our professional lives, most of us have found ourselves on one, or both sides, of the feedback convo. When the feedback is great– you know, the kind that’s full of praise and validation– the person tasked to deliver and the recipient, come away feeling empowered and relieved. But what about when […]

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5 Signs You Need to Invest in a Sales Enablement Strategy

You’ve heard us talk about sales enablement and why it’s important. There are many statistics to support our philosophy, but how do you know if you need it? What are the standout moments that make you realize it is time to invest in a sales enablement strategy? Sign #1: Customers are asking for more information […]

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Coaching Matters

Why Coaching is Important in the Workplace

Coaching a team may that be a sports team or coaching your team in the workplace, is one of the most demanding yet rewarding jobs you will ever attempt. When it comes to the sports world, coaches assist athletes in developing and getting to their full potential. Coaches are responsible for training athletes by analyzing […]

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How Do You Turn Sales Enablement Into A Profit Center?

Sales enablement is one of the most complex and common challenges facing businesses, and without a plan to achieve it, it can be a roadblock to the revenue growth of your company. Research has shown that Sales Reps only spend 37% of their time selling, with the rest devoted to non-revenue-generating activities. Now, of course, […]

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How to Get Your Company Culture to Stick

You know how important great company culture is. You understand that a strong company culture attracts better talent, boosts your brand identity, drives innovation, gives you a marketing advantage, promotes efficiency, and can help you meet your organization’s goals. “A company’s culture can have a powerful impact on its performance,” points out an article in […]

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