When Little Red Riding Hood arrived at her grandmother’s house – dinner basket in hand – she found the big bad wolf, dressed in a bonnet, a nightdress, and fuzzy slippers – with plans to make Little Red Riding Hood the dinner. Too often, Sales and Marketing find themselves in this exact situation misaligned – […]
Sales coaching can leave an indelible impact on an employee, organization, or culture. And organizations looking to create high performing sales teams are, year over year, turning to sales coaching to create a competitive advantage. In fact, 67% of companies who’ve had a formal sales coaching program in place for three years or more […]
Last time, we got into why, as humans, we are attracted to great stories— which if you recall— involves a lot of biology! This time, we’ll discuss how to properly, effectively, relay, and relate data driven stories that will get reps closer to close. We should begin by stating that data without context, only tells […]
At some point in our professional lives, most of us have found ourselves on one, or both sides, of the feedback convo. When the feedback is great– you know, the kind that’s full of praise and validation– the person tasked to deliver and the recipient, come away feeling empowered and relieved. But what about when […]
You’ve heard us talk about sales enablement and why it’s important. There are many statistics to support our philosophy, but how do you know if you need it? What are the standout moments that make you realize it is time to invest in a sales enablement strategy? Sign #1: Customers are asking for more information […]
Coaching a team may that be a sports team or coaching your team in the workplace, is one of the most demanding yet rewarding jobs you will ever attempt. When it comes to the sports world, coaches assist athletes in developing and getting to their full potential. Coaches are responsible for training athletes by analyzing […]
Sales enablement is one of the most complex and common challenges facing businesses, and without a plan to achieve it, it can be a roadblock to the revenue growth of your company. Research has shown that Sales Reps only spend 37% of their time selling, with the rest devoted to non-revenue-generating activities. Now, of course, […]
One of the reasons that Sales Enablement exists is the constant transformation of customer buyer behaviors. Every touchpoint, every interaction between your sales team and your prospects is an opportunity to build a relationship or close a sale. However, if done ineffectively, it can negatively affect the relationship. Each of these different touch points cost […]
If you haven’t heard already, there is a new Netflix movie making all the buzz on social media called Bird Box. In this thrilling movie, in which humanity is under siege from a possessive, mind-controlling, mysterious mass that drives normal everyday people to harm themselves and others. If you haven’t already seen it, I’d strongly recommend watching […]
Leaders have tough but important jobs: leading a team of exceptional people to buy into one vision and inspire that team to work in unison in the direction of a common goal. However, not all leaders know how to do this successfully. So, the question is – why do some leaders succeed where others fail? […]