How to Effectively Invest in a Sales Enablement Ecosystem

Research shows that sales enablement works. More than 75% of companies using sales enablement tools reported that their sales increased over the past 12 months, with nearly 40% seeing a growth of more than 25%.  Not only that, but 29% of companies that surpassed revenue targets and 72% that exceeded them by 25% or more – have actively implemented […]

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Is Your Sales Enablement Strategy Built with Hay, Sticks, or Bricks?

Too often, sales enablement is loosely defined as sales training. That definition is a recipe for disaster. Many organizations invest in training and believe they have adequately invested in sales enablement. In contrast, other organizations invest in blended learning – both in-person and virtual – and think they have gone above and beyond to set […]

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Coaching starts here...

People-centric Coaching with Machine Learning

Sales coaching can leave an indelible impact on an employee, organization, or culture. And organizations looking to create high performing sales teams are, year over year, turning to sales coaching to create a competitive advantage.    In fact, 67% of companies who’ve had a formal sales coaching program in place for three years or more […]

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Data Storytelling

When Data and Stories Collide: Leveraging Human Connectivity to Close

Sales professionals throughout history have leveraged their power to persuade as the determinant in the close of just about every deal. I mean, unless a product or service is legitimately one of a kind, the difference between one company and another who are offering some variation of, or maybe even the exact same version of […]

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Traditional Sales Training Sucks - Here are Three Reasons Why

Three Reasons Why Traditional Sales Training Fails?

Traditional sales training can suck! That’s right, we’ve said it. Your new hires sitting in training right now are probably thinking it, your tenured sellers have written it in stone, and the national sales meeting committee is probably drinking because of it. If you decide not to read any further than this, we bet you […]

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5 Signs You Need to Invest in a Sales Enablement Strategy

You’ve heard us talk about sales enablement and why it’s important. There are many statistics to support our philosophy, but how do you know if you need it? What are the standout moments that make you realize it is time to invest in a sales enablement strategy? Sign #1: Customers are asking for more information […]

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Coaching Matters

Why Coaching is Important in the Workplace

Coaching a team may that be a sports team or coaching your team in the workplace, is one of the most demanding yet rewarding jobs you will ever attempt. When it comes to the sports world, coaches assist athletes in developing and getting to their full potential. Coaches are responsible for training athletes by analyzing […]

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How Do You Turn Sales Enablement Into A Profit Center?

Sales enablement is one of the most complex and common challenges facing businesses, and without a plan to achieve it, it can be a roadblock to the revenue growth of your company. Research has shown that Sales Reps only spend 37% of their time selling, with the rest devoted to non-revenue-generating activities. Now, of course, […]

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The New Buying Experience

Buyer Behaviors Have Changed—And Your Sales Reps Need to Adapt

One of the reasons that Sales Enablement exists is the constant transformation of customer buyer behaviors. Every touchpoint, every interaction between your sales team and your prospects is an opportunity to build a relationship or close a sale. However, if done ineffectively, it can negatively affect the relationship. Each of these different touch points cost […]

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How to Avoid the Bird Box Challenge.

If you haven’t heard already, there is a new Netflix movie making all the buzz on social media called Bird Box. In this thrilling movie, in which humanity is under siege from a possessive, mind-controlling, mysterious mass that drives normal everyday people to harm themselves and others. If you haven’t already seen it, I’d strongly recommend watching […]

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